Johannesburg Campuses – Alma Maters and More

Johannesburg

In 2017, I changed jobs. I left a job in Midrand in favour of a job at a campus in Johannesburg. The week that I started my new job was difficult (that’s a sad story for another time). However, it ended with a rainbow, which really cheered me up. I took photos of the rainbow and included below. Check out the photos and try to guest which campus I am talking about.

Speaking of campus, here is a short list of some of my favourite campuses in Johannesburg.

Institute of Marketing Management (IMM) Graduate School

The Institute of Marketing Management was established in 1948. It has provided industry endorsed, distance learning qualifications since 1960. Specialising in marketing, business, and supply chain management, the IMM Graduate School has graduated more than 19 000 students, of which many hold key positions globally.

I can attest to the last part about key positions, seeing that I am an IMM graduate. I studied for a Bachelor of Philosophy Honours in Marketing Management on a distance-learning basis and I enjoyed every semester of studying at IMM. I even enjoyed visiting their Johannesburg campus to write exams.

The only bit that I did not enjoy was paying a hefty fee upfront for every module. Other than that #FeesMustFall issue, I love my alma mater and might go back to study for their Master of Philosophy in Marketing Management (after a doctoral degree, of course).

Website: https://www.immgsm.ac.za

National Office in Johannesburg at Atlas Studio, 33 Frost Avenue, Braamfontein Werf, 2193.

Johannesburg - IMM Graduate School

Regent Business School (RBS)

Regent Business School is a leading private higher education institution in Southern Africa, with an ever-expanding footprint on the rest of the continent. The curricula of their programmes incorporate theory and practice to ensure that they prepare students for the world of work by contributing to building their leadership and entrepreneurial skills, and growing their knowledge of business and industry.

I am currently studying for a Masters of Business Administration through RBS and enjoying it. Distance learning institutions like IMM and RBS have been a good for my lifestyle. These institutions have allowed me to juggle work, school, motherhood, and marriage with ease.

Website: https://regent.ac.za

Johannesburg Office is at Sunnyside Park,13 Frost Avenue, Auckland Park, 2092,South Africa.

University of Johannesburg

The University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university is alive down to its African roots, and well-prepared for its role in actualising the potential that higher education holds for the continent’s development. UJ has transformed into a diverse, inclusive, transformational and collegial institution, with a student population of over 50 000, of which more than 3000 are international students from 80 countries. This makes UJ one of the largest contact universities in South Africa (SA) from the 26 public universities that make up the higher education system.

I have a lot of admiration and respect for University of Johannesburg. I have so much to say about UJ but I will dedicate a separate blog post (or ten) to my love of the University of Johannesburg.

Website: https://www.uj.ac.za

UJ has three campuses in Johannesburg. The main campus is at Corner Kingsway Road and University Road, Johannesburg.

Vega School of Brand Leadership

Vega, an educational brand of The Independent Institute of Education (The IIE) was formed in 1999 in anticipation of the shift in the global paradigm. Conventional marketing and advertising moved toward a cohesion of design, branding and business. There was a reconfiguration of traditional platforms and an emergence of new ones.

Brands became far more than just letters and logos, but powerful cultural forces shaping the world as we know it. Brands such as Google, Greenpeace and Apple lead the way. This change in the industry arose an urgent need to educate South Africa’s most talented young minds, in preparation for this brave new world. A new school of thought was called for and Vega was born.

Oh, how I love Vega School of Brand Leadership. I’ve wanted to study at Vega since I graduated from the University of Pretoria in 2014. Unfortunately, I never took advantage of the ‘study for free’ at Vega School when I was still working for the ADvTECH Group (which owns Vega School and what feels like a billion other great schools). Perhaps they will have a doctoral degree before I complete the MBA at Regent Business School (fingers crossed). All I know is, one day is one day!

Website: https://www.vegaschool.com

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Nollywood Movies: Nigerians In South Africa & In Nigeria

Do Nigerians in Nigeria and Nigerians in South Africa interpret Nollywood movies the same way?

In 2016, Prof Uchenna Onuzulike published a research study that was aimed at addressing the above question and more. The study compared Nigerians in South Africa and Nigerians in Nigeria to determine what these two groups like (favorite aspects) and dislike (disliked aspects) about Nollywood movies.

#ProudlyAfrican: Nigerians in South Africa and Nigeria prefer Nollywood movies about Nigerian and African cultures. 

The research results demonstrated that the Nigerians in South Africa and Nigerians in Nigeria liked the portrayal of Nigerian/African culture over other topics.

Nollywood movies in Nigeria

What do Nigerians in South Africa like about Nollywood movies?

Culture – 35.90%; Humour – 20.51%; Morals/ Life Lessons – 16.67%; Quality – 14.10%; The Supernatural – 5.13%; Depiction Of Real Life – 2.56%; No Likes – 5.13%; and Wealth – 0%

What do Nigerians in Nigeria like about  Nollywood movies?

Culture – 34.21%; Depiction Of Real Life – 23.68%; No Likes – 15.79%; Quality – 13.16%; Humour – 5.26%; Wealth – 5.26%; Morals/Life Lessons – 2.63%; and The Supernatural – 0%.

Nigerians in Nigeria tended to like reality while Nigerians in South Africa did not but expressed a greater preference for comedy.

#QualityExcites: Nigerians in South Africa do not like poorly produced Nollywood movies

The results also demonstrated that Nigerians in South Africa disliked the “repetition, poor quality and the supernatural” aspects of the movies. The researcher’s analysis demonstrated that the quality of Nollywood movies influence how viewers interpret the movies.

The research findings suggested that nostalgia caused Nigerians outside Nigeria to look for movies that enabled them “to escape into a Nigeria that never was”.

What do Nigerians in South Africa dislike about Nollywood movies?

Quality – 34.62%; No Dislike – 33.33%; The Supernatural – 23.08%; Romance – 5.13%; Repetition/ Predictability – 3.85%; and Piracy – 0%.

Nollywood movie makers need to focus on quality

What do Nigerians in Nigeria dislike about Nollywood movies?

Quality – 52.63%; Repetition/ Predictability – 18.42%; Piracy – 13.16%; The Supernatural – 7.89%; Romance – 5.26%; and No Dislikes – 2.63%.

The Nigerians in Nigeria disliked repetition in the movies, which could be considered part of quality issue.

The findings also indicate that the geographic location of Nigerians in South Africa and Nigerians in Nigeria contributed to how they interpreted Nollywood movies.

What the academics want to know:

  • Research approach: Qualitative
  • Sampling technique: Purposive sampling
  • Sample size: 116 participants; 38 Nigerian students from the University of Nigeria Nsukka; 78 Nigerians residing in Johannesburg and Durban, South Africa.
  • Sample characteristics: 18 to 45 years; 92 male and 24 female
  • Their occupations and education were a distinct mix
  • Analysis: The researcher used Reception analysis also known as audience reception.

The Researcher

Prof is Uchenna Onuzulike is an Assistant Professor at Bowie State University’s Department of Communications. He completed a PhD in Communication and Culture at Howard University in 2014, with a dissertation titled Ethnic and Transnational Identities in the Diaspora: A Phenomenological Study of Second-Generation Igbo-American Young Adults. 

Bibliography

Onuzulike, U. 2016. Audience Reactions to the Different Aspects of Nollywood Movies [Online]. Available on: https://cinej.pitt.edu/ojs/index.php/cinej/article/view/137/378. CINEJ Cinema Journal. 5(2). 87-104.

Onuzulike, U. 2017. Curriculum Vitae [Online]. Available on: http://bowiestate.academia.edu/UchennaOnuzulike/CurriculumVitae. Academia

Read more articles about Nigerians on the Lagos to Jozi Blog.